Our Global Brand Management Practice assists our trademark clients with all aspects of U.S. and global brand management, supporting all stages of brand positioning in the marketplace, from development to brand protection, enforcement and monetization.  We represent brands ranging from new startup brands to some of the most famous brands in the world.  Our global brand management work includes conducting trademark searches and providing trademark clearance opinions, filing new trademark applications, prosecution of trademark applications at the U.S. Trademark Office and trademark offices globally, maintenance and protection of registered trademarks, management of trademark watch programs and enforcement of trademarks through contentious proceedings before United States and global regulatory and enforcement boards, including the U.S. Patent and Trademark Office’s (USPTO) Trial and Appeal Board (TTAB) and the World Intellectual Property Organization (WIPO) as well as in federal court.